Gabriella salas

Creative thinker approaching business and challenges with curiosity and open-mindedness. Research, analytics and strategy play a major role in my approach to business and artistic projects.

ART:
Fractured bonds

This series of collages explores the often unseen complexities of strained relationships. Each piece reveals the emotional push and pull beneath the surface through layered textures, fragmented images, and symbolic elements. Together, the works evoke a sense of confusion, power dynamics, and emotional entanglement, offering a nuanced glimpse into the quiet battles and unspoken struggles that often define these connections.

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PROJECT: TOOLKIT

Toolkit creates practical, adaptable resources to support mental health and well-being. Its six guided journals provide a flexible framework for introspection and personal growth, designed to be used as needed without the rigidity of traditional wellness products. Built on the belief that peace of mind requires ongoing effort, Toolkit incorporates content strategy to bridge the gap between mental wellness and accessibility, offering structured support that feels approachable and sustainable.

WORK SAMPLE: tech

Relaunch of one of a major tech company’s product websites, focused on aligning it with a new, streamlined user experience. The challenge was to develop a compelling website narrative that told the story of the user interface (UI) without relying on hardware features